ROGUE BEAUTY
NEW ARRIVALS HOMEPAGE BANNER
Rogue Beauty approached me to create a homepage banner for their new arrivals.
They wanted something sleek and on-brand that showcased the new products.
They also had some beautiful model imagery they wanted to showcase but only still imagery of the products. This solution allowed them to avoid organising a new photoshoot and use the content they already had.
BLACK FRIDAY VISUAL IDENTITY AND CREATIVE SUITE
I had worked with the Hot Tools AU team directly in 2022 to refresh the design of their various automated email series and produce assets for their Black Friday Sale, so I was buzzing to hear from the lovely Rogue Beauty marketing queen Bella; who was managing the 2023 Black Friday Sale and wanted me on the job again.
They wanted an overarching visual identity
that stayed true to the brand while hero-ing the sale and tying together their professional imagery and UGC content,
